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The most needed commodity in the world is 

Authenticity.


"The Internet Is Broken” proclaims the title of a recent MIT Technology Review cover story, while Stanford University's Clean Slate Initiative explores the idea of scrapping the existing Net and starting over.

Spam brings us phishing attacks that deliver malware that in turn builds botnets. Fraud and predation pervade everyday online experience. 

Identities – and cash – are stolen in batches. 

As the information security industry assures us “we're working on it,” people grow ever more wary of their Internet experience even as they come to depend upon it more and more.